The Inner Circle Companion · 2026 comparison

Built by UK FBA sellers, for UK FBA sellers — and bundled with everything else you need.

SellerAmp is a great single tool. Inner Circle Companion is a personalised sourcing platform wired into your inventory, profit tracker, and repricer. Honest comparison below.

Open Companion →How Inner Circle works
Verdict score
Personalised
against YOUR thresholds
Outcome accuracy
Tracked
learn what works for you
Tools included
6 in 1
Companion + 5 others
Sellers
UK-focused
not a US tool with UK bolted on

Verdict & scoring

FeatureCompanionSellerAmp
Personalised verdict
Score recomputes against YOUR thresholds (min ROI, min sales, max sellers, avoid lists). Not a generic average.
✓
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5-bucket verdict label
Strong Buy → Buy → Maybe → Avoid → High Risk. Clearer than red/amber/green.
✓
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Outcome feedback loop
Track whether verdicts panned out. "Companion was right on 7 of your last 10 outcomes."
✓
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Bullet-point reasoning
Every score comes with the bullets that drove it — no black box.
✓
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Buy Box & competitive data

FeatureCompanionSellerAmp
Buy Box ownership %
Top sellers + share of last N days, with timeframe selector (30/60/90/180/1Y).
✓
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Per-seller stock count
See exactly how many units each competitor holds — Keepa-powered.
✓
~
BB price 90-day chart
Including 30/60/90/180/1Y/All toggle.
✓
✓
Estimated sales velocity chart
Derived from BSR history with category-aware curve.
✓
✓

Profit calculator

FeatureCompanionSellerAmp
Live SP-API fees
✓
✓
Both VAT scenarios shown
VAT-registered AND non-VAT side by side, not buried in a setting.
✓
~
UK Digital Services Tax (2%)
Auto-included. Many calculators miss it.
✓
✓
Auto-calculate as you type
No "Calculate" button — recomputes live with debouncing.
✓
—
Decimal mask on inputs
Type 250 → 2.50. Same as Excel/Seller Central.
✓
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Cost memory per ASIN
Last buy price auto-fills next time you view this product.
✓
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Workflow & sourcing memory

FeatureCompanionSellerAmp
Notes + tags per ASIN
Auto-saving rich notes + searchable tags. Persists across strip + dashboard.
✓
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Watchlist with daily alerts
Discord DM when verdicts flip, BB owner changes, price spikes.
✓
—
Companion Picks
Auto-flagged shortlist of watched ASINs that meet your quality bar.
✓
—
Bulk verdict — paste & rank
Paste a price sheet, get ranked verdicts for the whole list.
✓
—
Activity history
See every ASIN you scanned, with view counts and verdicts.
✓
—

Ungating

FeatureCompanionSellerAmp
Eligibility check
✓
✓
One-click "Apply for ungating"
Opens Seller Central and our content script auto-submits no-invoice apps.
✓
—
Batch ungate queue
Queue multiple brands and walk through them sequentially.
✓
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Listing intelligence

FeatureCompanionSellerAmp
Variation breakdown
Each child variation has its own velocity, BB owner, eligibility — not parent stats.
✓
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Listing health score
Score for title quality, image count, A+ content, reviews, listing age.
✓
—
Brand risk DB
✓
~
Hazmat / meltable / oversized flags
✓
✓

Inventory & repricing

FeatureCompanionSellerAmp
Your inventory shown on every listing
Already stocked? See how many units, avg cost, last ordered.
✓
—
Integrated profit tracker
✓
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Integrated repricer
✓
—
Catalog scanner / bulk eligibility
✓
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Marketplace coverage

FeatureCompanionSellerAmp
UK (amazon.co.uk)
✓
✓
US, DE, FR, IT, ES
Coming soon — contact us if this is critical for you.
—
✓

Pricing

FeatureCompanionSellerAmp
Bundled in membership
Your Inner Circle membership covers Companion + Catalog Scanner + Profit Tracker + Sourcly + Inventory + Repricer.
✓
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Standalone subscription
—
✓

Switching from SellerAmp?

Paste your existing watchlist into our Bulk Verdict tool and get every ASIN re-ranked against your personal thresholds in under a minute. Your COG history transfers automatically.

Try Bulk Verdict →Set my thresholds first