UK Comparison · Updated 24 May 2026

Keepa vs The Inner Circle FBA

Industry-standard Amazon historical data tool — sales rank charts, price history, offer count.

Lewis Hull
Written by Lewis Hull · Founder, £1M+/yr UK Amazon FBA seller
· Independent comparison · No sponsorship from Keepa
Short verdict

Keepa is the industry-standard Amazon historical data tool — sales rank, price, and offer-count charts going back years. It's brilliant at that one job. The Inner Circle FBA bundles 12 UK-first FBA tools (scanner, repricer, profit tracker, daily leads, retail-arb pings) for £79.99/mo. The two stack well — most UK sellers keep a £15/mo Keepa subscription alongside Inner Circle for historical chart depth.

Key facts at a glance
Keepa
Industry-standard Amazon historical data tool — sales rank charts, price history, offer count.
The Inner Circle FBA
UK-built FBA platform: 12 tools (incl. Buy-Box repricer with 30-second top-earner cadence, Catalogue Scanner, Profit Tracker), daily UK hand-sourced leads, founder mentorship.
Pricing
Keepa: ~€19/mo (~£15/mo) for Power Account. Additional API token packages for heavy users.. Inner Circle: £79.99/mo standard (founding rate £69.99/mo locked for life — first 7 days from 2 June 2026 only)..
Best for UK FBA sellers
The Inner Circle FBA — UK VAT-correct math, integrated platform, founder mentorship at £29.99-59.99/mo.
Keepa pricing
~€19/mo (~£15/mo) for Power Account. Additional API token packages for heavy users.
Inner Circle pricing
£79.99/mo standard (founding rate £69.99/mo locked for life — first 7 days from 2 June 2026 only).

What Keepa is genuinely good at

  • Decade-deep historical Amazon data across multiple regions
  • Sales rank, price, offer-count, Buy Box charts on every ASIN
  • Multi-region price comparison (US / UK / EU / JP)
  • Lightning Deal tracker + drop alerts on watched ASINs
  • API access for power users (rate-limited token economy)

Where The Inner Circle FBA wins

  • UK-VAT-correct profit math built into every screen — Keepa's calculator treats VAT as a single-line deduction, which underestimates UK profit
  • 12 tools bundled vs Keepa's single-purpose data tool
  • Buy Box repricer included (Keepa doesn't reprice — separate £45/mo subscription needed)
  • Daily wholesale + A2A + retail-arb leads delivered to Discord
  • Per-ASIN live SP-API profit tracking (Profit Tracker)
  • Bulk catalogue scanning up to 20,000 ASINs per upload
  • Community-verified UK Ungate Database (293 ASINs across 37 brands)

Side-by-side comparison

FeatureKeepaInner Circle
Primary focusHistorical Amazon dataFull FBA platform — 12 tools
UK VAT-correct profit calculationsCalculator exists, VAT bolt-onVAT in / VAT out baked into every screen
Historical sales rank / price chartsBest-in-classIntegrated in Companion Chrome extension
Bulk catalogue scanner (CSV upload)Up to 20,000 ASINs per upload
Profit calculator (Sourcly, UK-VAT)LimitedVAT in / VAT out, registered + non-registered scenarios
Buy Box repricerEvery 5 mins, account-wide floor protection
Per-ASIN live P&L from SP-APIProfit Tracker — daily, monthly, lifetime
Daily wholesale + A2A + OA leadsDelivered to member Discord
Retail-arb pingsEvery hour into Discord
Reverse ASIN search282 UK retailers
Community Ungate databaseUK-verified, 293 ASINs
Wholesale Masterclass cohortCohort 1 · 1 June 2026
Pricing~£15/mo Power Account£79.99/mo (founding £69.99)

When to pick Keepa over us

Your bottleneck is historical Amazon data depth — you need year-over-year sales rank trends, multi-region price comparison, or API access for custom analysis. Keepa at £15/mo is unmatched for that specific job.

Frequently asked questions

Should I use both Keepa and Inner Circle?

Yes — most Inner Circle members keep a £15/mo Keepa Power Account alongside Inner Circle for historical chart depth. The two solve different problems: Keepa is best-in-class historical data; Inner Circle is the full UK-first FBA workflow (scanner, repricer, profit tracker, leads).

Doesn't Keepa already have a UK profit calculator?

Keepa has a calculator but it treats UK VAT as a single-line deduction off the sell price. UK sellers actually RECLAIM 20% VAT on cost of goods AND CHARGE 20% VAT on sell — net VAT is the difference, not the full deduction. Inner Circle's Sourcly calculator models the full chain so the profit number matches what HMRC sees at quarter-end.

Can Inner Circle replace Keepa entirely?

For most UK sourcing workflows — yes. The Companion Chrome extension shows Keepa-style historical charts on every Amazon page, and the Catalogue Scanner pulls live BSR / Buy Box / offer data. If you need year-over-year multi-region historical depth or API access, keep Keepa. Otherwise, Inner Circle's bundled data layer covers the day-to-day.

Related comparisons

Considering other UK Amazon FBA tools alongside Keepa? Here's how we compare to each:

Helium 10 vs Inner Circle
US-built Amazon software suite — listing optimisation, keyword research, PPC, analytics.
Jungle Scout vs Inner Circle
Amazon product research + sales estimation tool, especially popular for private-label launches.
SellerAmp SAS vs Inner Circle
Fast Amazon-listing scanner — mobile + desktop, integrates Keepa data.
Aura vs Inner Circle
Amazon repricer — automatically adjusts your prices to win the buy box.
RevBoard vs Inner Circle
Amazon repricer — algorithmic Buy Box pricing with fast cadence + pro-tier upgrades.

See all UK Amazon FBA tool comparisons.

Try The Inner Circle FBA risk-free

50+ daily UK Amazon FBA leads, 24/7 retailer monitors, founder access in DMs, and a 6-week wholesale masterclass. From £29.99/month, cancel anytime from your dashboard.

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