Keepa vs The Inner Circle FBA
Industry-standard Amazon historical data tool — sales rank charts, price history, offer count.
Keepa is the industry-standard Amazon historical data tool — sales rank, price, and offer-count charts going back years. It's brilliant at that one job. The Inner Circle FBA's Leads tier (£29.99/mo — close to Keepa's own £15/mo Power Account once you add what most sellers actually use it for) bundles a live Keepa-style chart, on-page profit verdicts, daily UK leads, community and free guides. Most day-to-day UK sourcing doesn't need a separate Keepa subscription any more — keep one only if you need deeper multi-region history or API access.
- Keepa
- Industry-standard Amazon historical data tool — sales rank charts, price history, offer count.
- The Inner Circle FBA
- UK-built FBA platform: 12 tools (incl. Buy-Box repricer with 30-second top-earner cadence, Catalogue Scanner, Profit Tracker), daily UK hand-sourced leads, founder mentorship.
- Pricing
- Keepa: ~€19/mo (~£15/mo) for Power Account. Additional API token packages for heavy users.. Inner Circle: Leads £29.99/mo (includes the Companion extension + live chart) · Tools Suite £69.99/mo (adds bulk scanner, repricer, profit tracker) · Mentoring Pro £119/mo. No contracts, cancel anytime..
- Best for UK FBA sellers
- The Inner Circle FBA — UK VAT-correct math, integrated platform, founder mentorship at £29.99-119/mo.
What Keepa is genuinely good at
- Multi-year historical Amazon data across multiple regions
- Sales rank, price, offer-count, Buy Box charts on every ASIN, going back years not months
- Multi-region price comparison (US / UK / EU / JP)
- Lightning Deal tracker + drop alerts on watched ASINs
- API access for power users (rate-limited token economy)
Where The Inner Circle FBA wins
- Live price + BSR chart (30d/90d/1y, multi-series) injected straight onto the Amazon page via the Companion Chrome extension — included from the £29.99/mo Leads tier, not locked behind a higher tier
- UK-VAT-correct profit math built into every screen — Keepa's calculator treats VAT as a single-line deduction, which underestimates UK profit
- Live eligibility/restriction status + one-click Auto-Ungate on the same page — Keepa doesn't check your account's gating status at all
- Community + daily hand-sourced UK leads + free guides — Keepa is a pure data tool with none of this
- Buy Box repricer available on Tools Suite (Keepa doesn't reprice — separate £45/mo subscription needed)
- Bulk catalogue scanning up to 20,000 ASINs per upload (Tools Suite)
Side-by-side comparison
| Feature | Keepa | Inner Circle |
|---|---|---|
| Primary focus | Historical Amazon data | Full FBA platform — leads, community, tools |
| Price/BSR chart on the Amazon page | Best-in-class, multi-year | 30d/90d/1y, live — included from Leads (£29.99/mo) |
| UK VAT-correct profit calculations | Calculator exists, VAT bolt-on | VAT in / VAT out baked into every screen |
| Eligibility / restriction check + auto-ungate | ✗ | Live on-page, from Leads |
| Daily wholesale + A2A + OA leads | ✗ | Delivered to member Discord, from Leads |
| Community + free guides | ✗ | ✓ Yes |
| Multi-region (US/EU/JP) historical data | ✓ Yes | ✗ |
| Decade-deep history / API access | ✓ Yes | ✗ |
| Bulk catalogue scanner (CSV upload) | ✗ | Tools Suite — up to 20,000 ASINs per upload |
| Buy Box repricer | ✗ | Tools Suite — every 5 mins, floor protection |
| Community Ungate database | ✗ | UK-verified, 293 ASINs |
| Entry pricing | ~£15/mo Power Account | £29.99/mo Leads (chart + leads + community included) |
When to pick Keepa over us
Your bottleneck is historical depth beyond a year, multi-region (US/EU/JP) comparison, or raw API access for your own analysis. Keepa at £15/mo is still unmatched for that specific job — the Companion's on-page chart tops out at 1 year and UK-only.
Frequently asked questions
Can Inner Circle replace Keepa?
For most day-to-day UK sourcing — yes. The Companion Chrome extension (included from the £29.99/mo Leads tier) shows a live, Keepa-style price/BSR chart directly on every Amazon UK product page, plus a profit verdict and an eligibility check Keepa doesn't offer at all. Keep a separate Keepa subscription only if you specifically need multi-year historical depth, multi-region (US/EU/JP) comparison, or raw API access — Inner Circle's chart covers the last year, UK only.
Doesn't Keepa already have a UK profit calculator?
Keepa has a calculator but it treats UK VAT as a single-line deduction off the sell price. UK sellers actually RECLAIM 20% VAT on cost of goods AND CHARGE 20% VAT on sell — net VAT is the difference, not the full deduction. Inner Circle's Sourcly calculator (and the Companion's live overlay) models the full chain so the profit number matches what HMRC sees at quarter-end.
Is the £29.99/mo Leads tier really comparable to Keepa's £15/mo?
It's not the same product — Leads costs £15 more but replaces the everyday reason most UK sellers pay for Keepa (checking a chart before buying) and adds daily leads, community and guides Keepa never had. Stack Keepa (£15) with SellerAmp (£20) separately and you're at £35/mo for two single-purpose tools; Leads at £29.99/mo covers what most sellers actually use both of those for, in one place.
Related comparisons
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Try The Inner Circle FBA risk-free
150+ daily UK Amazon FBA leads, 24/7 retailer monitors, founder access in DMs, and a 6-week wholesale masterclass. From £29.99/month, cancel anytime from your dashboard.
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