Do I need both SellerAmp and Sellerboard for Amazon FBA?

This question comes up because the two tools sound similar but solve opposite ends of the same workflow. Buying both is common and perfectly reasonable — but a lot of UK sellers pay for two subscriptions without realising a single tool could cover both jobs.

SellerAmp = before you buy

SellerAmp SAS is a sourcing and analysis tool. You scan a product (in-store or online), and it pulls Keepa data, estimated profit, ROI, buy-box and competition warnings so you can decide whether to buy. It is genuinely excellent at this — fast, accurate UK VAT maths, a great mobile app. Its job ends the moment you have made the purchase decision.

Sellerboard = after you sell

Sellerboard is a profit-analytics and accounting tool. It connects to Seller Central and shows your real net profit after Amazon fees, FBA costs, refunds and PPC — plus reimbursement claims and inventory alerts. It tells you what you actually earned. It does not help you decide what to buy in the first place. That is why the two are complementary, not competing.

So do you need both?

If you want the best dedicated tool at each stage and do not mind two subscriptions, then yes — SellerAmp for sourcing, Sellerboard for profit tracking, around £35-£50/month combined. But the two together still leave you buying a repricer and a leads source separately. The question worth asking is whether one tool can cover scanning AND profit tracking well enough to drop a subscription.

The consolidation option

The Inner Circle FBA suite includes both a Catalogue Scanner (the sourcing job SellerAmp does) and a Profit Tracker (the post-sale P&L job Sellerboard does), plus a repricer and daily UK leads, in one UK-built membership from £29.99/month. The profit maths matches SellerAmp's VAT logic. For most UK arbitrage and wholesale sellers it is a genuine replacement for the SellerAmp + Sellerboard pair — and you stop paying separately for the repricer and leads on top. If you are deeply embedded in either tool and switching would slow you down, keep what works; if you are weighing up adding the second subscription, try the all-in-one first. See /tools for current pricing.